Email Essentials Training from CBT Direct

Email Essentials Curriculum Outline

Essentials of Electronic Communication

Overview/Description
Everyone seems to be using e-mail lately--family members keeping in touch, university students submitting assignments, companies offering products for sale, and office workers carrying out their daily business tasks. Most e-mail users can improve their e-mail skills by learning more about the basic features and potentials of e-mail. Any business person will benefit from developing an understanding of e-mail essentials.

Target Audience
Individuals who use e-mail for their personal correspondence or while doing their jobs; managers and business leaders who want to maximize business opportunities and strengthen their organization as a whole.

Expected Duration
1.5 hours

Lesson Objectives:

E-mail Fundamentals

Identify benefits of learning the fundamentals of e-mail.

Identify ways that e-mail has improved communication.

Identify how e-mail has made a difference in the workplace.

Writing Effective E-mail

Recognize the benefits of writing effective e-mail.

Identify the rules of e-mail etiquette.

Recognize the rules for proper form and style in an e-mail.

Apply the rules for proper style and form for e-mail for a given scenario.

Identify the points to consider when using form letters in e-mail.

Protecting Your E-mail

Recognize the benefits of defensive e-mail practices.

Identify methods used in protecting against e-mail viruses.

Identify methods of safeguarding e-mail privacy.

Recognize three truths that apply to e-mail law.

Identify important rules for backing up e-mail files.

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E-mail and Organizational Communication

Overview/Description
E-mail is much more than sending information back and forth. This communication tool can change your entire organization. E-mail can affect how you communicate, where you work, what you do and even when you do it. This course will help you harness the power of e-mail and show you ways to optimize your e-mail use for maximum productivity and success.

Target Audience
The target audience is individuals who use e-mail for their personal correspondence or while doing their jobs; managers and business leaders who want to maximize business opportunities and strengthen their organization as a whole.

Expected Duration
2.5 hours

Lesson Objectives:

Using E-mail as a Communication Tool

Identify the benefits of knowing how to use e-mail as an effective communication tool in the workplace.

Identify how an individual can use e-mail in the stages of information processing.

Sequence the five steps in planning a meeting.

Choose appropriate e-mail messages to support the steps for planning a meeting.

Identify examples of appropriate uses of e-mail to strengthen mentoring relationships.

Identify three types of information that a business professional should avoid putting in e-mail messages.

Reducing the Impact of E-mail on Company Resources

Identify the benefits of reducing the negative impact of e-mail on company resources.

Identify ways that individuals can reduce the amount of paper that e-mail can generate.

Match solutions to e-mail system overload to related causes.

Using E-mail to Support Corporate Culture

Recognize the benefits of using e-mail to support corporate culture.

Identify how e-mail messages can be used to support corporate culture.

Identify statements that define four types of corporate culture.

Choose an appropriate e-mail message to effectively support a specific corporate culture presented in a scenario.

Match each phase of team development to its description.

Use e-mail messages to facilitate the phases of team development.

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E-mail as a Marketing Tool

Overview/Description
How can you find new customers? How can you build stronger relationships with new and existing customers? How can you boost sales of your companys products and services? This course will provide you with useful strategies to help you incorporate electronic mail into your marketing approach. Learn how to communicate effectively with your customers through e-mail. You and your company will benefit from better customer relations and increased sales.

Target Audience
This course is specifically targeted at individuals who use e-mail for their personal correspondence or while doing their jobs; managers and business leaders who want to maximize business opportunities and strengthen their organization as a whole.

Expected Duration
2.0 hours

Lesson Objectives:

Marketing Opportunities with E-mail

Recognize benefits of seizing e-mail marketing opportunities.

Identify techniques for using e-mail as a customer relationship management tool.

Select approaches for networking with e-mail.

Select ways in which e-mail and a companys Web site can be used together to boost marketing results.

Identify steps for conducting market research with e-mail.

E-mail Marketing Basics

Identify the benefits of knowing e-mail marketing basics.

Create an effective e-mail message using principles for writing high-impact e-mail, given a scenario.

Identify methods of soliciting customer feedback with e-mail, using a multiple choice template.

Recognize ordered steps for creating a targeted mailing list.

Determine if steps have been effectively used for creating a targeted mailing list, given a scenario.

E-mail Marketing Applications

Choose the benefits of using e-mail as a corporate marketing tool.

Determine whether steps for developing newsletters have been effectively followed, given a scenario.

Use e-mail effectively to get the most from trade shows, given a scenario.

Select strategies for evaluating e-mail marketing, given a scenario.

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Email Essentials

Communicating in today’s business environment relies heavily on email for everyday communication. There are many benefits to using email to converse, organize and keep track of projects and timelines. There are also a few pitfalls you should be aware of.

With the ease of email, you may be typing and hitting send without really thinking about what you’re saying. Many companies warn their employees that email is considered a “binding contract” and can be used against a company when problems arise. Sending a quick email with confidential information or even a misunderstood joke could cost your company a lot of money…it could even cost you your job.

These online courses from CBT Direct cover many of the essentials of electronic communication, including what to send and what not to send and how to optimize your email at work. You’ll no longer have to worry about the risks – with CBT Direct’s online courses in the essentials of email!

Email Essentials